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What we believe

We use three simple frameworks to guide our work: challenge, imagine, transform. We work with others to challenge the status quo, imagine new solutions and transform products/services or even whole systems by putting those ideas into practice.


We challenge thinking, systems and institutions that create injustice, and invite you to think critically with us.

We believe two simple questions are useful in moving beyond the ‘problems’ of today into a different future: why are things the way they are, and whose interests does that serve?

Our worldviews determine how we ‘do business’. We believe that unconscious worldviews can be the enemy of innovation, strategic planning and the development of new models for organisational change.

Critical thinking is an essential tool in unmasking the systems and assumptions that often keep organisations from achieving greater social impact. Critical thinking and analysis, along with solutions-focused problem-solving, are fundamental tools that challenge organizational mediocrity.


We imagine practical solutions and innovations to address social challenges.

Imagination is a powerful tool that unleashes opportunities for practical change.

We believe that organisations fossilise through lack of imagination It’s easy to get stuck in operational challenges and loose focus on what matters most to your customers. Doing just enough but not moving beyond compliance or not quite breaking through the social challenges you’re working on.

Re-imagining existing organisational practices and strategic futures enables an organisation to refresh, rethink and renew – and develop practice that better serves the community and their employees.

We do not believe there is one linear solution to life’s challenges and wicked problems. We promote alternative thinking and problem solving so new solutions to old problems can rewrite the way we do business. Problem solving, critical and social analysis, research, evidence, collaboration and co-creation are all integral aspects of the services we offer.


We want to transform communities, policies and businesses for a more just and fair world.

Transformation is ongoing, regenerating and creative.

We believe (and have first-hand experience to back up the belief) that many organisations suffer from a disease that combines conformity with blandness to produce mediocre outcomes for customers. Many organisational cultures appear to require acceptance of ‘the way things are done around here’, producing just enough for the organisation to crank out its business and remain financially sustainable.

We want to encourage ‘thought leaders’ and spaces to incubate new thinking that critically cuts through the hum-drum of the ‘way we do things around here’ and transforms organisations and the way they do business.

Transformation requires open thinking and an open mind. It moves into new territory and requires evidenced-based analysis, modeling alternatives, co-design, vision and an openness to failure. We work with socially conscious businesses to move beyond standard business models and develop innovative systems, services and products.

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