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Living deliberately

Henry David Thoreau, an American author, poet and philosopher, once said: “I went into the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.”

We love the idea of living deliberately. Of squeezing all the juice out of life and actively seeking to learn at every opportunity. That’s why we’ve decided to spend the next part of our lives working, volunteering, studying and travelling overseas.

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Is marketing a dirty word?

Last week I launched a new marketing tool kit for the not-for-profit sector in partnership with the Australian Marketing Institute. I’ve spent the last two years working on it with a team of not-for-profit marketers, which has given me time to reflect on why so many not-for-profit organisations and social enterprises don’t appear to value marketing, when it offers such an important opportunity to increase social impact. Is it that they just haven’t had time to think about it? Or is marketing a dirty word? Read more