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Post Trump & Brexit: the communications challenge

The left is loosing.

We throw our hands in the air in despair and disbelief and ask why? How is it possible that when we ask the public what they want, they choose Trump and Brexit?

But they didn’t choose Trump and Brexit – they chose ‘not this’. Not more of what I have now, because it’s not working for me. They voted for change.

And that offer of change was sold using very simple stories, based on deep emotional truths.

Both the Trump and Brexit campaigns used very clever communication. Read more