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What’s the value of choice?

We were sitting in a café in Paris, just after moving to London. We were drinking champagne, and contemplating whether to buy macaroons, or chocolate (or probably both) to bring back to our London apartment. And a memory flooded back of sitting in another ‘café’ – a makeshift tent, high in the Andes in Peru with the faces of 20 porters looking curiously at us. Read more